Digitalisasi dan Penguatan Manajemen Operasional Unit Usaha Grafika melalui Sistem Kasir Pintar dan Strategi Pemasaran Online

Abstract

Islamic boarding school business units play an important role in supporting institutional economic independence while fulfilling the needs of students and the surrounding community. Along with the rapid advancement of technology, business units are required to implement effective governance, efficient operational systems, and digital marketing strategies to remain competitive and sustainable. This community service program aimed to strengthen the management of the Grafika Business Unit through operational optimization and digital marketing enhancement. The methods employed in this activity included observation, interviews, discussions, mentoring, and the formulation of recommendations based on the identification of partner-related issues. The results revealed that the Grafika Business Unit has implemented the Kasir Pintar application to support transaction recording, inventory management, and financial reporting. In addition, digital marketing activities have been carried out through online platforms such as TikTok Shop and Shopee. However, several challenges were identified, including discrepancies in inventory data, suboptimal price synchronization, and the absence of a dedicated team responsible for managing social media activities. Through the mentoring process, the community service team recommended establishing a social media management team, conducting regular inventory evaluations, and improving coordination among operational divisions. These efforts are expected to enhance organizational governance, strengthen digital marketing performance, and improve the long-term competitiveness and sustainability of the Grafika Business Unit.