Pendampingan Pembuatan Video Promosi Digital sebagai Media Pemasaran UMKM Seblak Teteh Senggol Purwosari

Abstract

Seblak Teh Senggol is a culinary MSME that still relies on conventional marketing methods, resulting in limited promotional reach. Although social media had been used previously, its implementation was not consistent due to time and resource constraints. This community service program aimed to assist the MSME in developing a digital promotional video to enhance product attractiveness and expand its marketing reach. The program involved observation, interviews, video planning, recording, editing, and mentoring on video utilization. The results showed that the MSME successfully obtained a promotional video presenting its products and business information in a more engaging manner. The video is utilized through WhatsApp and TikTok as a digital marketing medium, supporting wider product promotion and improving marketing effectiveness.